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Etsy Expands Furniture Categories, Nixes and Renames Some Items

Ina Steiner
Etsy
Etsy Expands Furniture Categories, Nixes and Renames Some Items

Moses baskets are out at Etsy, while scrub caps and filing cabinets are in. The online marketplace made its latest changes to categories, announcing them on June 30.

Changes in Lighting and Furniture categories highlight the fact that Etsy isn’t just for crocheted or vintage goods. The marketplace has gone after home goods – and its potential for higher Average Selling Prices – with a vengeance.

In fact, Etsy CEO Josh Silverman described the strategy in 2019, explaining that Etsy wanted to sell not only the couch cushion, but the couch itself. As we reported at the time, the CEO told Wall Street analysts how he was changing the search algorithm to execute the strategy.

Etsy announced the following changes in its June 30th post:

New Lighting categories
We’ve added multiple new subcategories to Lighting, including Garden Lights, Pathway Lights, Post Lights, Step Lights, and Deck Lights.

New Furniture categories
We’ve added new subcategories to Furniture, including Hall Trees, Standing Coat Racks, Umbrella Stands, and Filing Cabinets.

New Scrub Caps category
We’ve added a new subcategory to Accessories for Scrub Cap listings.

Changed name of Unisex Adult Clothing to Gender-Neutral Clothing
The Unisex Adult Clothing category has been renamed Gender-Neutral Clothing.

Changed name of Entryway Furniture to Entryway & Mudroom Furniture
We updated the category name to include more types of furniture.

Removed Baby categories
We removed three categories for policy reasons: Baby Nests, Crib Bumpers, and Moses Baskets & Hammocks. These items can no longer be sold on Etsy.

You can find the full post on the Etsy Seller Handbook.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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One thought on “Etsy Expands Furniture Categories, Nixes and Renames Some Items”

  1. Latest U.S. retail data says that consumers continue to spend on Home Goods that were a hot ticket item during the peak of Covid. And supporting those higher price points are definitely where Etsy needs to be, as a business. As an artisan jeweler, jewelry sales with higher price points continue to be strong while raising prices has NOT deterred sales for most sellers. And now that life is getting back to normal for many, women want their jewelry as they go back to “work & play”.

    I’m very pleased to hear that Etsy is pushing higher price points. Because with that are buyers who have deeper pockets and more spending capital. As I’ve said many times throughout the years…

    “There is no money selling to people with no money”.

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