Amazon is offering discounts to sellers who use its FBA fulfillment program if they’re willing to have Amazon ship their items in the original packaging without Amazon-added material.
Sellers interested must first enroll in the SIPP program and have their products “SIPP certified.” SIPP is the Ships in Product Packaging (SIPP) program, formerly known as Ship In Own Container (SIOC).
Amazon said sellers who ship their items in their own branded packaging benefit by connecting with customers (“Customize your branding and packaging to display your brand to customers during delivery”). Another advantage Amazon cited – sustainability (“With less packaging, you use less space on truck which lowers the number of trucks needed and carbon emissions”).
Amazon is also offering lower FBA fulfillment fees for SIPP-certified products. But one seller who said they enrolled 2 items in the program found they would only save 4 cents from FBA fees. “Having Amazon ship it in something larger, protecting the packaging, is worth at least $0.04 so I have to completely recommend against the “Ships in Product Packaging” program,” they wrote. (Amazon pointed sellers to its 2024 US FBA fulfillment fee changes to learn more – you must be a seller to access the page.)
The seller didn’t disclose the fragility of the items they sold – there are many variables in weighing whether to use the program for a particular item. The announcement and seller comments are located on Amazon Seller Central.
Update 2/6/2024: Here’s a link to more information about the SIPP program on Amazon.
