Amazon will require sellers to take an additional step before signing in to their Seller Central account. It’s rolling out two-factor authentication as early as March 28, 2024, it announced on Thursday.
Amazon told sellers the new requirement will keep their account safe from fraudulent access attempts, writing the following on the Seller Announcement Board:
“Starting as early as March 28, 2024, you’ll be required to verify your identity using a mobile number or authenticator app when you sign in to Seller Central. This keeps your account safe from fraudulent access attempts.
“If you don’t already have a mobile number or authenticator app set up for two-step verification when you sign in, you’ll be prompted through a registration process to add a mobile device. If you prefer to not receive a one-time password over SMS every time you sign in, you can go to “Login Settings” to register an authenticator app for two-step verification.
“An authenticator app is recommended for accounts with several users and can help when you’re without cell service.”
Commentors pointed out that it was already a requirement, but one seller said there had apparently been some options that allowed users to skip it.
One seller wrote in part, “let’s give credit where credit is due: this is an improvement.” But like other sellers commenting, they used the opportunity to offer advice to the company in other areas, writing, “Now that we are better protected from external threats, perhaps Amazon will put more effort into protecting us from internal threats.”
But what happens if a legitimate seller is locked out, such as one seller described in the comments? After detailing their experience, they asked, “In the event of being unable to log in, how are users supposed to contact Seller Support and file a case?”
