SHEIN is inviting US sellers to a webinar on how to sell on SHEIN Marketplace. That may come as a surprise, but last year, it officially opened its global marketplace to third party sellers alongside SHEIN-branded products. Nevertheless, it refers to itself as an “invite-only” marketplace platform.
A clue into the type of sellers SHEIN is looking for comes from third-party service provider StoreAutomator, which offers integration with the SHEIN marketplace. It says SHEIN is looking for sellers with a minimum of $2 million in annual revenue and who are based in and ship direct from the US.
SHEIN is a fashion platform and says on its website that it differentiates itself with its unique business model: “Our customer-driven, on-demand model addresses the mismatch between customer demand and merchandise supply, improving outcomes for both our supplier partners and our customers.”
According to Wikipedia, SHEIN moved its headquarters from China to Singapore in 2022 “for regulatory, international expansion, and financial reasons – while keeping its supply chains and warehouses in China.” This year, it opened an office in the Seattle area, joining a “growing U.S. team of more than 1,500 corporate and warehouse employees across the country in cities including Los Angeles, San Diego, Philadelphia, Washington, D.C., and Whitestown, IN.”
SHEIN will hold the webinar for interested sellers on April 25th. It said attendees of “SHEIN Marketplace 101: Getting started selling on SHEIN” would learn how to launch and grow their business on SHEIN (and would receive special new-seller incentives), describing the content of webinar as follows:
Reaching Millions: Discover the incredible consumer base and reach of SHEIN and how you can leverage it to skyrocket your brand awareness.
Fees & Categories: Understand SHEIN Marketplace fees and product categories to ensure your business thrives within the platform.
Becoming a Seller: Know our seller requirements and navigate the onboarding process smoothly.
Two SHEIN executives will speak at the seminar: Alexander Calvo, head of business development and formerly of JD.com; and Claire Lin, head of seller marketing, who previously worked at Newegg. For those interested in learning more, the Wall Street Journal published the following backgrounder on SHEIN on YouTube on November 29, 2023.
