Etsy is using social media to reach holiday shoppers. On Monday, it published a post on LinkedIn to entice them with deals, lure them to its curated holiday picks, and reassure them by promoting guaranteed delivery.
Etsy also promoted its new Make an Offer feature on Instagram last week. It explains shoppers will only see it if the seller has opted in. While some sellers think the feature attracts lowball offers, Etsy advised buyers in the posting, “Of course you want to make sure you’re being reasonable with the price. It should feel good for both of you.”
The LinkedIn post sought to differentiate Etsy by pointing out it has a team of style experts who meticulously scour Etsy for items they designate “Etsy’s Picks” with badging.
Etsy also highlighted its new personalized deals hub, rolling out on the Etsy App, as well as its Cyber Sales Event kicking off November 20th (see a recent write up of the 5-week Cyber Sale.)
In promoting its guaranteed delivery in the post, Etsy wrote:
“Gifts delivered on time – or your money back.** Yep, that’s right. As part of Etsy’s Purchase Protection program, shoppers will receive their gifts within their estimated delivery dates, or they’ll get a refund for qualifying orders**!”
And it said that as it enhanced the shopping experience to be “more delightful and inspiring,” it was also more committed than ever to supporting the community of makers, artisans, and small businesses on Etsy “who make our marketplace so special.”
The LinkedIn post includes a link to the Etsy 2023 Holiday Picks page where it states, “There are over 6 million sellers on Etsy, creating and curating incredible items. That’s a LOT of holiday magic!”
Let us know what holiday marketing messages you’ve been seeing and if you think they’ll be effective in driving sales to your listings.
