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eBay Expands Ads on Search Results Pages

Ina Steiner
eBay
eBay Expands Ads on Search Results Pages

eBay expanded the real estate it devotes to ads on search results pages, which it officially announced on Tuesday. “In addition to the top slots of search, Promoted Listings AdvancedBETA ads can now appear in three additional premium placements on the search results page,” it said.

With a total of seven placements spots, eBay said Promoted Listings AdvancedBETA ads have nearly double the opportunity to show up for each relevant query.

Promoted Listings Standard ads will also appear in the same Advanced slots in addition to other places on and off eBay. However, eBay explained, “Promoted Listings AdvancedBETA ads will continue to have preferred access to premium placements over Promoted Listings Standard ads.”

It’s easy to forget the difference between Standard and AdvancedBETA

  • Promoted Listings Standard solution is a cost-per sale solution (you only pay when your promoted item sells).
  • Promoted Listings AdvancedBETA is a cost-per-click offering (you pay for clicks, regardless of whether someone buys from you).

eBay offers a solution for auction listings called Promoted Listings Express (“your promoted auction can appear on similar listings’ pages so that it gets seen by more buyers”).

eBay also reminded sellers on Tuesday of its new dynamic ad rates for eBay Promoted Listings Standard ads. “Dynamic ad rate automatically adjusts your ad rate to match eBay’s daily suggestion,” while “fixed ad rate lets you manually select an ad rate that will not change unless edited.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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4 thoughts on “eBay Expands Ads on Search Results Pages”

  2. They should be able to do at least 1 thing good all of the time that is value added for these sellers. but really.. I don’t think they realize that if they did nothing and just shut up for a week that maybe that might win some over. They just remind me of street hustlers.

  3. They went from Flea market to Craigslist under this CEO, no wonder Jaimes making less $$

  4. I haven’t bought a thing on Ebay in over 2 years.
    I’m telling you firsthand : It’s the Economy.
    ALSO : I turned the heat down to 60 and only spent $1500 on fuel for the Whole Season !

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