eBay announced on Saturday that its new CPC (cost-per-click) ads are available to business sellers. The CPC ads, known as eBay Promoted Listings Advanced, is launching in beta testing. Note that eBay changed the name of its longstanding cost-per-sale program from Promoted Listings to Promoted Listings Standard.
eBay said the new CPC ads give participating sellers preferred access to the top spot in eBay search results, as we reported in August. With the Advanced ads, sellers pay when someone clicks their ad whether or not they make a purchase.
And, as we had noted last month, eBay is helping sellers in Europe and China as well as the US advertise using the new ad format by partnering with third-party service providers in those countries.
In Saturday’s announcement, eBay also noted the following facts about the CPC Promoted Listing Advanced ads:
- It works by allowing you to target the keywords that matter to you, and you then bid for the number one slot in eBay search results.
- You always determine exactly how much each click is worth to you.
- The daily budget feature ensures that you’re in full control of your ad spend.
- You can combine it with Promoted Listings Standard for maximum visibility.
eBay sellers had lingering questions about the new program as evidenced by the recent Weekly Chat session.
Eligible sellers can visit mktg.ebay.com/ppl create to set up ads, and more information is available on the eBay Announcement board.
Update 9/20/2021: eBay posted an announcement about the broader availability of Promoted Listings Advanced on the eBay Ads blog, noting it was available through Seller Hub and offering some best practices.
For anyone interested in how Promoted Listings Advanced works, I have a discussion going in the community with screenshots.
https://ebay.to/3EA6MVO
We were lucky enough to get an early start in the Promoted Listings Advanced Beta Program and we are loving it! Listings that have the PLA running on them have seen a staggering surge in sales. The managed cost versus the effectiveness of producing the phenomenal increase in sales make adding PLA to select listings a no brainer. At first we started with some small A/B tests on a few of our product listings. We saw the sales pickup immediately. So much we added PLA to more and more listings. The results have been amazing. The added traffic and conversions have more than paid for the costs. Even after reducing the budgets, and on some listings removing PLA entirely, the listings are still holding their best match positions which we attribute to the number of recent sales on those listings. I am sure that once they allow more sellers into the PLA program, the effectiveness will wane, but until then we are glad that Ebay offered us the early invitation.
According to Joe DeMarco “Hubcap Joe”,
The minimum charge per click is….$1.00 !
That’s Great for Ebay, Poor for the Merchant.
Wiping out merchant profits has been the sport and hobby of Ebay.
So, unless you’re selling a Big BIG dollar item, it is not worth it.
$1.00 is the daily minimum spend, not per-click. The minimum cost-per-click is $0.02 cents.
Great idea!
Pay for the exposure you should already be getting (included in your store subscription and FVFs) …
NOT