Amazon Confirms It Will Hold Its 10th Prime Day Sale in July

Amazon confirmed it will hold its annual Prime Day sale in July this year, although it did not provide the actual dates of the shopping extravaganza in Friday’s announcement. It also began promoting the event on social media today.

As we reported last month, sellers have until May 17, 2024, to submit recommended deals for a chance to be selected for Prime Day Week.

Doug Herrington, CEO of Worldwide Amazon Stores, also announced the news on LinkedIn, where he said Amazon was working hard and inventing new ways to pack even more great savings into the event this year.

The following is the Amazon teaser announcement from this morning:

Amazon’s Prime Day event is back this July

We are excited for Prime members to discover some of Amazon’s best deals of the summer during Amazon’s 10th Prime Day event.

During last year’s event, Prime members purchased more than 375 million items worldwide and saved more than $2.5 billion on millions of deals across Amazon stores, making it the biggest Prime Day event in Amazon’s history. Amazon also hit another milestone in 2023 by delivering to Prime members at the fastest speeds throughout the year!

We are working hard to pack even more great savings into the event this year. Members will also be able to take advantage of deep discounts and get their shopping done early for Back-to-School supplies, avoiding the lines and enjoying the convenience of fast, free shipping through Prime. We know our members love savings, and we work hard to bring deals on new and popular brands you can only shop on Amazon for this year’s event.

Prime Day will take place in the following countries: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.

See the announcement on LinkedIn or Instagram from Doug Herrington, CEO of Worldwide Amazon Stores.

We’ll share more details soon as we get closer to the event!

SOURCE: Amazon Announcement

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.