Advertising costs on online marketplaces always increase around the holiday shopping season as merchants vie for shoppers’ eyeballs. This year will be no exception, according to Alasdair McLean-Foreman, CEO and founder of Teikametrics, which optimizes over $8 billion in GMV Read more
Online sellers are not immune to the disruption caused by the coronavirus pandemic. Teikametrics, a service that helps Amazon sellers and brands “algorithmically” optimize their advertising on the marketplace, identified three trends that will impact retail and ecommerce for some Read more
This year, merchants will seek ways to gain greater visibility for their listings as competition grows even more fierce than it already is. Online sellers are finding it increasingly difficult to rely solely on aggregated platforms like eBay, Amazon, and Read more
Retail marketplaces are following Amazon’s example by seeking greater revenue from advertising. Today, the Walmart Advertising Partners program launched to help brands who advertise on its platform. The company announced: “Today, we’re kicking off 2020 with the launch of our Read more
Teikametrics, a service that helps Amazon sellers and brands “algorithmically” optimize their advertising on the marketplace, has created a directory of pre-verified Amazon seller services and solutions providers. The new agency directory allows its 2,000 Amazon merchants to connect seamlessly Read more
Teikametrics introduced a new hourly bidding solution for merchants who advertise on Amazon that takes into account many factors – including the cost of sellers’ inventory to ensure profitability. The new feature is part of a product called the Teikametrics Read more
Spending even low amounts on Amazon Sponsored Product ads generates revenue for sellers, Teikametrics found when analyzing the results of its customers. But that assumes sellers employ a well-executed, data-driven strategy. “Companies of any size in any niche can see Read more
Many Amazon shoppers don’t even notice advertisements when shopping the marketplace, according to a study by Teikametrics. The company believes it’s due to the fact that Amazon is a store first, compared to other sites where ads are displayed. The Read more
Teikametrics helps merchants and brands optimize their ecommerce activities, and this week the company released its next-generation “Retail Optimization Platform” called Teikametrics Flywheel. Teikametrics’ founder and CEO Alasdair McLean-Foreman said sellers and brands know they need to invest in advertising Read more
Teikametrics has named Jim Speltz, former Brookstone CEO, its new Chief Operating Officer. Teikametrics works with Amazon sellers of all sizes, with a focus on those using Fulfillment By Amazon (FBA). The company’s software dynamically optimizes pricing, operations, and inventory performance, helping Read more
