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Etsy Spurs Sellers to Drive Traffic to Their Shops

Ina Steiner
Etsy
Etsy Spurs Sellers to Drive Traffic to Their Shops

Etsy is spurring sellers to participate in its Share & Save program through a new promotion. The program typically rewards sellers for sharing trackable links to their items by giving them back a percentage of their commission fees on resulting sales. Through February 15th, Etsy will give sellers 100% of their commission fees on such sales (which is 6.5% of transaction totals).

The promotion is tied to Etsy’s new marketing campaign that positions it as a solution to gifting challenges and explains its new Gift Mode feature. Etsy urged sellers to take advantage of its marketing campaign that incudes TV commercials, including one that will run during the Super Bowl.

Etsy Share & Save is based on affiliate-marketing principles, but sellers are only rewarded for purchases of their own products. Sellers must weigh the benefits of receiving fee discounts by sending traffic to Etsy, which promotes other sellers’ products, versus the benefits of driving traffic to their own websites.

Etsy created some Instagram templates for sellers to use and in Thursday’s announcement, it offered advice on what to share on social media, including the following:

  • Share your most giftable listings or your “Gifts” section
  • Share your most popular listings
  • Share a recent glowing 5 star review

Etsy launched the Share & Save program on September 6, 2023 and posted the following video to YouTube that same month.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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One thought on “Etsy Spurs Sellers to Drive Traffic to Their Shops”

  1. Too little, too late, Etsbay.

    You raised our fees significantly, took a chunk of our shipping a al Evilbay and you eventually forced us to pay for advertising and now you want to give us a “rebate” of sorts?

    Screw you, Josh Silverman. You made your bed, now you sleep in it.

    This is what happens when you hire MBAs who understand business models but don’t know a damned thing about what it means to BE the heart of a business like etsy, ergo, to be a SELLER.

    Can’t wait until my inventory is down to the last five items so I can close my shop. By then, Mercari will have bought Shopify (or vice versa) and will present a serious competitor to you and the evilbays of the world.

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