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Etsy Gives Sellers Access to Ad Performance Data

Ina Steiner
Etsy
Etsy Gives Sellers Access to Ad Performance Data

Etsy is giving sellers who pay extra to advertise their listings new tools to see how their ads are performing. It may come as a surprise that the new metrics hadn’t been available to sellers previously, especially click through rates.

“Now in the Etsy Ads dashboard, you can see the click rate and return on ad spend (ROAS) for each of the listings you’re advertising,” Etsy announced. “Click rate is the percentage of your ad views that result in a click. ROAS tells you how much you’ve made from every dollar you’ve invested in advertising.”

Etsy told sellers the new data can help them better understand which ads bring the most traffic and profit so they can make the most of their ad budget. “On the page you can see all these stats for each of the listings you’re advertising, and use the toggle to quickly start or stop advertising a specific listing based on how it’s performing.”

Etsy provided details on the Seller Handbook. (Note that Etsy Ads are optional and different than the Etsy Offsite Ads program, which is mandatory for sellers of a certain size.)

Some sellers thanked Etsy for the improvements in a post on the Etsy Seller Handbook, some said they wished they could set the CPC rate for their ads, and others left comments such as the seller who said ads being shown in countries they don’t ship to does not make sense.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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2 thoughts on “Etsy Gives Sellers Access to Ad Performance Data”

  1. “sellers who pay extra” :
    LISTEN,
    We’re being ROBBED to the tune of 12 – 15% on TOP of the total 13% “Etsy” take.
    We don’t want to “buy” ads. Didn’t need ’em then, don’t need ’em now.
    And SINCE WHEN is telling Congress to pass a bill prohibiting American selling venues from stripping us of more than 3% Wishful Thinking ? HUH ? ? ?
    So, the idea of robbing us at 12 – 15% is O.K. ? ! ? ! ?
    That’s just SICK ! !
    It’s all a$$ backwards.
    Try siding with Good for a change.

  2. “Wishful Thinking” = Hopping on the lawn mower firmly believing I don’t have to do garbage pick up first :o)

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