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Etsy Adds Feature to Help Sellers Track Ad Performance

Ina Steiner
Etsy
Etsy Adds Feature to Help Sellers Track Ad Performance

Etsy announced a new feature on Tuesday to help sellers track the performance of their Etsy Ads campaigns. Like other online marketplaces, Etsy is increasingly relying on seller ad fees for revenue growth.

In Tuesday’s announcement, Etsy wrote the following:

“Today we’re introducing more advanced graphs for your Etsy Ads campaign, so you can track your ads performance over time. Choose a specific date or set your own custom date range to see your daily views and clicks during that time, plus how many sales you made and how much you earned.

“To check it out, head to your Etsy Ads dashboard and click More options. Then choose Show graphs. For more tips on understanding your Etsy Ads performance, visit our Help Center.”

You can find the full post on the Etsy Announcement Board.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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2 thoughts on “Etsy Adds Feature to Help Sellers Track Ad Performance”

  1. Thanks Etsy, but I’ll spend my ad dollars by advertising directly to people likely to buy my products, not willy-nilly all over the internet to people who have no use for my goods.

  2. I wonder if Etsy would be willing to have a neutral 3rd party audit their ad system, as I never trust them when they say someone came to my listing from an outside ad.

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