Etsy to Launch Search Analytics Tool for Sellers

Etsy is readying a search analytics tool for sellers along with other resources it will launch in the coming months to support sellers. It also released today a new guide called the Ultimate Guide to Etsy Search.

The guide is available on the Etsy Seller Handbook and is described as: “Get an inside look at how Etsy search works and learn strategies for optimizing your shop and listings.”

Kruti Patel Goyal, General Manager of Seller Services, told EcommerceBytes, “Understanding how search works on Etsy has long been a pain point for our sellers, and we’ve taken that to heart. Today, we are releasing our most comprehensive guide ever. Sellers will be able to differentiate fact from fiction in terms of what they can actionably do to have an impact on their visibility and ranking in search.”

As for the forthcoming advanced Search Analytics tool, Etsy said it “puts the data sellers need at their fingertips.”

Marketplace sellers are often at a disadvantage when it comes to analyzing the source of traffic and measuring the effectiveness of their marketing and optimization efforts. Etsy said the new analytics tool will allow sellers to see where their items are appearing in search results and which listings could bring more traffic.

Other resources Etsy said it is readying for release in the coming months:

– Our first-ever Etsy Marketplace Insights report: an in-depth guide for sellers about the holiday season’s top product trends and key seasonal opportunities.

– Tools and educational resources to guide sellers on how to price their shipping competitively during the holidays and beyond. Additionally, in the future, sellers in the UK and Australia will be able to take advantage of Etsy Shipping Labels, taking the burden out of calculating shipping costs and eliminating extra trips to the post office.

– A single, easy-to-use interface that streamlines sellers’ bills and payments accounts. Sellers can spend less time on their finances and more time delighting customers.

Be sure to visit the AuctionBytes Blog for more about today’s Etsy search news.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.