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Etsy Tests Ways to Highlight Sales for Those Looking for a Deal

Ina Steiner
Etsy

Etsy logoEtsy continues to test ways to highlight sales taking place on its marketplace. Just as rival eBay encourages its sellers to run sales through Promotions Manager (and formerly Markdown Manager), Etsy now offers individual sellers a way to put their items on sale. Both marketplaces feel pressure when it comes to pricing and clearly buy into the idea that shoppers are looking for a “deal.”

Etsy began testing different ways to highlight a shop’s sale when buyers are shopping on Etsy to “help give information most relevant to their needs.” It provided an example: letting buyers know when a shop’s sale is ending – the thinking is likely that this gives shoppers a sense of urgency and may spur them to make a purchase right away.

Etsy said the goal of the test was to “Understand how to better communicate sales and how different approaches may affect a buyer’s purchase.”

The testing launched in March to a percentage of buyers on Etsy.

Etsy also recently concluded a different test in which it provided shoppers with an easier way to see more color options for search results (for those listings with color options available). The goal of the test was to “understand how buyers interact with the option to see multiple colors for a listing within their search results.”

Etsy said the test had a positive impact: “Shoppers reacted favorably to the See more colors link.”

Etsy launched the new search feature this month.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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2 thoughts on “Etsy Tests Ways to Highlight Sales for Those Looking for a Deal”

  1. It’s ALL nonsense.
    A) Ebay & Etsy are NOT rivals (That’s just stupid).
    B) The economy is in the tank and people are only buying necessities.
    You can’t force people to spend precious money.
    C) “Deals” implies cheap garbage. Hand made goods are not the thing of deals.
    These greedy nitwits in the wheelhouse need to just zip it and wait for the Good Economy to blossom.
    They make one more peep and I’m gone.
    I have a second job that pays Very Well, WITH an IRA, that is doing its best year since 1998.
    So don’t piss me off.

  2. As a seller I like the new sales feature and the site-wide sales that Etsy is scheduling from time to time. Constant emphasis on sales however devalues the uniqueness of the vintage and handmade merchandise on the site.

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