eBay informed sellers in Australia that they must use US sizes when listing shoes for sale on its platform. Why? In a nutshell, eBay said:
“Our buyers and sellers have told us that they prefer to shop using US shoe size for athletic shoes. We also know a lot of popular footwear brands use US sizing so we wanted to ensure our onsite experience is aligned with industry standards. We’re hoping this change makes it easier for you to list and for buyers to shop your inventory.”
We didn’t see any reaction to the announcement on eBay Australia’s discussion board, but apparently there’s been a bit of confusion for some years, if this thread from 2018 is any indication.
See the full announcement on the eBay Australia announcement board.
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
You can buy a car in any color you like – as long as its black
We PARTNER with our sellers
We are JUST a venue
and the lies continue … who cares about you Aussie sellers …. you will list your items the way WE tell you – OR ELSE …..
Good to know your “partner” has that gun to your back (all for no reason too)
BTW – are EU sellers going to be forced to ONLY mention is based measurements (feet, inches) from now on too ?