eBay published a list of its most-wanted products this holiday season. Not coincidentally, the eBay hottest products list comes from a few select categories that eBay has spent the last 12 months investing in and promoting. eBay executive Jordan Sweetnam Read more
This year’s eBay holiday marketing includes three real-life popup stores in Detroit, Houston, and Miami. With the number of buyers in decline and holiday shopping in full force, eBay is doubling down on its strategy of focusing on high-value items Read more
eBay lost a key executive to a rival platform with the departure of Nicole Colombo, head of eBay Collectibles, who is joining Alt where she will oversee strategy, marketing, customer experience, and business development. “After six incredible years at eBay, Read more
As eBay sales decline, there is one product category on its platform that is growing by double digits. A week after eBay reported a 10% decline in third-quarter sales, it issued a press release in which it bragged that sales Read more
It seems these days, sneakers aren’t for wearing, and toys aren’t for kids. Brands have found a way to make adults and teenagers pay much higher prices by putting a twist on average products, like the $120 “Gucci” Hot Wheels Read more
eBay launched a new loyalty program by invitation only available in the US in the Watches and Sneakers categories. eBay began quietly rolling it out May, and while it has a landing page where sellers can request an invitation, eBay Read more
One of the ways eBay drives traffic to the site is through its affiliate marketing program, and on September 1st, eBay raised rates it pays to members of the ePN program (eBay Partner Network). That sounds like good news for Read more
eBay told affiliate marketers it is working to make it easier for them to promote Certified Refurbished goods through the Item Condition field, after adding it to its ePN Transaction reports in April. The eBay Partner Network affiliate program (ePN) Read more
eBay has partnered with two platforms that work to bring authentic sports memorabilia to fans, a further expansion of its “vertical” strategy in which it is focusing on certain categories, including collectibles like trading cards. Former NFL player Emmitt Smith Read more
eBay added new tools for collectors to track their portfolios, although they are only available in one category: Trading Cards. A critical component to the new feature: pricing data. eBay said the new tools will allow collectors to view, manage, Read more
