Etsy Helps Sellers Pay for Google Ads to Draw Traffic to Its Marketplace

Etsy launched a new platform to help sellers buy ads on Google to draw traffic to their listings on the Etsy marketplace.

A spokesperson for the company told us, “Etsy Ads unifies the company’s existing tools (Promoted Listings and Google Ads) into one simple, turnkey solution.”

“Sellers can now set one budget, and Etsy will leverage its data insights and marketing expertise to optimize how their dollars are spent across channels,” she said.

Etsy Chief Marketing Officer Ryan Scott blogged about the new program here, and you can find more information on the Etsy help pages.

Etsy announcement follows:

Introducing the new way to maximize your advertising: Etsy Ads
We’re super excited to introduce our powerful new advertising platform: Etsy Ads. With Etsy Ads, one campaign makes it easy for shoppers to discover your products on both Etsy and Google and make a purchase from your shop. Instead of managing two separate campaigns through Promoted Listings and Google Shopping, you can set a single daily budget and see your advertising performance in one place.

Why’d we make this change? You’ve told us that you want simpler advertising tools. Etsy Ads helps you grow without all the guesswork. We’ll optimize your campaign by using our data insights and expertise, so you get the most visits for your budget.

You’ll be seeing Etsy Ads in your Shop Manager over the next few days. If you’re currently using Promoted Listings or Google Shopping, you’ll get an email from us with more details. Those campaigns will be automatically moved over to Etsy Ads in the next few weeks.

Want to learn more? Check out etsy.com/advertising.

And if you have feedback to share, we encourage you to fill out our seller survey form. We are collecting feedback and suggestions from the community here, and the team is actively reviewing it over the next couple of weeks.

SOURCE: Etsy Announcement

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.