EcommerceBytes-NewsFlash, Number 1031 - June 02, 2005     3 of 4

Auction Site Bidville to Start New Marketing Initiative

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Online auction site Bidville said it has completed an agreement with Global Media Fund, LLC of Falls Church, Virginia, in support of a comprehensive marketing effort planned for launch over the next eighteen months. Global Media, through its NewsUSA media distribution entity, will act as part of Bidville's support team by helping to ensure that maximum branding and marketplace exposure is obtained through the company's planned marketing programs.

Bidville's new marketing initiatives are planned for launch over the next few months and will be focused primarily on increasing national branding, development of activities in key markets, and new buyer and seller registration and incentive programs as well as increased marketing to existing Bidville members.

"We are eager to start working with Global Media in support of our planned marketing programs and believe this business relationship will more than add to the positive results expected from our campaigns," stated Michael Palandro, President and CEO of Bidville.

Bidville's new Vice President of Marketing and Business Development, Barbara Pontello, added, "Bidville has nearly one million registered users and is dedicated to growing buyer and seller activity on the site. We anticipate that our alliance with Global Media will add immeasurably to these efforts."

http://www.bidville.com

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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