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Thu Feb 24 2022 16:38:15

Can Sellers Sustain Etsy Fee Hike Coming in April?

By: Ina Steiner

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Etsy is raising fees from 5% to 6.5%, which will take effect on April 11th. Etsy CEO Josh Silverman announced the news today (February 24) after the company announced 4th-quarter earnings.

Etsy grew both sales and revenue by over 16% in the fourth quarter of 2021, year-over-year (link to press release). (Those are consolidated numbers - the Etsy marketplace grew GMS 11.8%. Consolidated GMS for the year ended December 31, 2021 includes Etsy.com GMS of $12.2 billion, Reverb GMS of $948.0 million, Depop GMS of $294.4 million, and Elo7 GMS of $32.0 million.)

The fee increase impacts the total amount of a sale - the selling price plus shipping (which has gone up this year) and sales tax.

Silverman included a list of investments Etsy would be making this year to help grow the marketplace, writing:

This change will allow us to make improvements in three key areas: 

Bringing more buyers to Etsy: Last year, we spent nearly $600 million on marketing. This year we'll be investing even more, including the TV commercials, influencers and tastemakers, billboards, podcast advertising, and email marketing that bring new buyers to Etsy.

The support you need: We'll grow our support team by more than 20% this year so you can get help more quickly and easily, including faster email responses, expanded access to live chat, and prioritization of your most urgent requests. 

Keeping Etsy unique: We'll build on last year's roughly $40 million investment in the teams and technology that help make our marketplace a safe and secure destination for handmade, vintage, and special items. This year we'll expand our efforts to remove listings that don't meet our policies and help you resolve issues with buyers.

There was no mention of any changes to the hefty Etsy Offsite Ads program fees. Check out the full post and let us know how this will impact you.



Comments (15) | Permalink

Readers Comments

Perminate Link for Can Sellers Sustain Etsy Fee Hike Coming in April?   Can Sellers Sustain Etsy Fee Hike Coming in April?

by: CenTex This user has validated their user name.

Thu Feb 24 18:34:19 2022

I will raise prices and continue to let my buyers know about my website, which, by the way, will not have the higher prices.  
The site is so infested with resellers I doubt it will ever get cleaned up, too little too late.

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This user has validated their user name. by: The End

Fri Feb 25 02:48:59 2022

"Can Sellers Sustain Etsy Fee Hike Coming in April?"
No.

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by: postbuster This user has validated their user name.

Fri Feb 25 05:24:09 2022

More wasteful spending by clueless, and greedy executives.  They are absolutely careless.  
Their company grows 16% in a struggling economy, and their answer is to raise the fees, and expand the Non-existent support team by 20%.

So if the support team had a value of 1,  now it would be 1.2, and still suck the same way it always has.

Wasting my stolen overhead is why I don't do "business" with them anymore.

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This user has validated their user name. by: Rexford

Fri Feb 25 07:02:32 2022

Silverman is Etsy's "Walmart guy".

Little eBay lives.  Monkey see, monkey do.  And the big apes watch their stock portfolios grow while shrinking sellers' profits.

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This user has validated their user name. by: The End

Fri Feb 25 11:04:31 2022

ALSO : The people pushing stocks on TV said, today, Etsy stock was "zooming" up.
No it isn't.
Etsy is at its lowest price since 2020.
If the current CEO doesn't leave voluntarily, Etsy stock will tank unbelievably.

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by: Shay This user has validated their user name.

Fri Feb 25 14:29:33 2022

Wait,, I heard it was going up to 30% not 6%

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by: Shay This user has validated their user name.

Fri Feb 25 14:30:49 2022

I heard it was going up to 30% - same as Amazon.  I knew this was coming,  they took away the twitter account @etsyhelp and their 24/7 support when Amazon  took over.  This sucks.  

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by: pennyemporium This user has validated their user name.

Sat Feb 26 14:12:29 2022

@Shay:  i beleive posters were parsing that number, stating that a fee increase from 5% to 6.5% was a '30%' increase in that one fee.  not that ALL fees were going to 30%.  however, if you add all of etsy's seller's fees together for a widget sale (including off site ad fees)... many are saying 30% is in the neighborhood.... your mileage may vary....

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by: Zigmund This user has validated their user name.

Mon Feb 28 00:17:45 2022

"can sellers sustain price hike..? YES!
Just raise the price. NO OTHER website brings so many buyers to you like Etsy.
SO..I suggest to stop moaning and whining.
Silverman has brought to Etsy many innovations. One is Etsy Payments, which is very very efficient and smart. Your earning go straight to your bank account. No PayPal anymore. Plus many others. Walmart has nothing to do here like somebody mentioned. EVERYONE comes from somewhere. Today Silverman, tomorrow somebody else will replace him...etc. They all come from somewhere else. So again, stop whining and crying. Better go and raise your price slightly and shipping fees as well, balanced.

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by: Marty2020 This user has validated their user name.

Mon Feb 28 07:11:56 2022

Learn the basics, please! 20% of 0 is still zero, even in the times of woke math.  

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by: cvsharkey This user has validated their user name.

Mon Feb 28 07:17:41 2022

 This company is unrecognizable from the company in 2007, when hand crafters & artisans could be proud to sell on the site.

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by: Ophelia1 This user has validated their user name.

Mon Feb 28 09:01:12 2022

By all means raise your prices, Etsy is counting on it!  Their cut will increase sharply.Lamentably, sellers are at Etsy's mercy, unless sellers have other options, lke their own website, another marketplace (other than eBay or Bonanza), etc

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by: AnotherTime This user has validated their user name.

Mon Feb 28 10:21:04 2022

When I read the onsite announcement it did say transaction fee cost was on product and shipping--not sales tax.  I hope this correction is true!
But increased shipping along with the raised fee is going to be a real detriment to business.  
Etsy is not helping sellers in my opinion.  

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by: 1 Angry Artist This user has validated their user name.

Mon Feb 28 21:26:24 2022

Who the hell do they think they're kidding?

Truth- higher fees, less service.

Etsy does not care about the sellers.   That is a fact.

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by: all in the family This user has validated their user name.

Sat Mar 12 10:13:03 2022

Generally, etsy sellers who cheer when they bring more buyers to the site have a small business that is not based on the art and craft of handmade, nor the art of finding truly wonderful vintage items to sell.

The growing number of quick make sellers on etsy helped to create this storm, because they represent the larger block now, and can more easily adjust to increasing fees on their items. They are like the new version of Main Street. Josh loves them.

Bringing in ''new buyers'' doesn't increase sales for the most handmade, most creative and most discerning vintage sellers (certainly not as much as for the fast increasing number of cottage industry type sellers who can make a faster product).

The original Etsy admin and sellers created a reputation of a place to find and purchase a traditionally, well crafted item, and an experience to own a small piece of handmade art. Subsequently, the original sellers have watched their sales go up, then drop, mainly because etsy courts re-sellers and new buyers looking for a way to pretend they are getting something unique and ''special'' as they now call it. Yes, it's supporting small business, but there already were small businesses there that got pushed aside, after helping to build the reputation.

Of course, all small sellers are in fact legit. But they don't do well competing. And worse yet, a true art/handmade potter can't compete well against the increasing sales of foreign made mugs that are considered ''handmade'' by applying a catchy phrase on the outside. Again, I stress that both businesses are reasonable and glad we have them. They just don't belong on the same site.

This represents the overall degrading quality of items sold on etsy.

Thank you etsy for killing off your support for handmade artists. Please stop pretending you support us.



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