
Etsy is raising fees from 5% to 6.5%, which will take effect on April 11th. Etsy CEO Josh Silverman announced the news today (February 24) after the company announced 4th-quarter earnings.
Etsy grew both sales and revenue by over 16% in the fourth quarter of 2021, year-over-year (
link to press release). (Those are consolidated numbers - the Etsy marketplace grew GMS 11.8%.
Consolidated GMS for the year ended December 31, 2021 includes Etsy.com GMS of $12.2 billion, Reverb GMS of $948.0 million, Depop GMS of $294.4 million, and Elo7 GMS of $32.0 million.)
The fee increase impacts the total amount of a sale - the selling price plus shipping (which has gone up this year) and sales tax.
Silverman included a list of investments Etsy would be making this year to help grow the marketplace, writing:
This change will allow us to make improvements in three key areas:
Bringing more buyers to Etsy: Last year, we spent nearly $600 million on marketing. This year we'll be investing even more, including the TV commercials, influencers and tastemakers, billboards, podcast advertising, and email marketing that bring new buyers to Etsy.
The support you need: We'll grow our support team by more than 20% this year so you can get help more quickly and easily, including faster email responses, expanded access to live chat, and prioritization of your most urgent requests.
Keeping Etsy unique: We'll build on last year's roughly $40 million investment in the teams and technology that help make our marketplace a safe and secure destination for handmade, vintage, and special items. This year we'll expand our efforts to remove listings that don't meet our policies and help you resolve issues with buyers.
There was no mention of any changes to the hefty Etsy Offsite Ads program fees. Check out the
full post and let us know how this will impact you.