Etsy is going to review and update its marketplace policies in Adult Content, Hate, Violence, and Off-Platform Transactions, and it vowed to expand its non-handmade enforcement this year. In a post on Wednesday, Etsy said it knows it's frustrating for both buyers and sellers when they see items that don't follow the Handmade policy and explained how it improved enforcement last year, including introducing a new metric called VVR.
Etsy said reducing the visibility of items that don't belong on the marketplace continues to be a top priority for the company. Categorizing the Handmade policy so that it's clearer what can and can't be sold on Etsy will be among the actions it will take.
It also explained, "Now, when a listing is flagged by our automated controls for potentially violating our Handmade Policy, it'll remain active but not appear in search results and recommendations in order to give our specialists time to review the listing. Our team will determine if it should be removed, or if it can be sold on Etsy and be made visible again. The review process typically takes between 24 and 48 hours."
eBay launched the "Not Handmade Violative View rate" (VVR) a year ago (April 2023) to estimate how often users may be seeing listings that might violate the Handmade Policy before it has the chance to remove them. By the end of 2023, Etsy reduced the VVR to the low single digits, a 60% improvement from April.
Speaking more broadly, Etsy said "In 2023, we made our internal automated detection systems five times more precise than they were in 2022. This enabled us to remove more than double the number of listings (3.8M) for violating our policies compared to the year prior, while reducing the overall number of flags by 10%."
It also relies on community reporting, "and we want to equip our members with the right tools so they can more easily play their part in keeping our marketplace safe," it said. "We launched an updated member flag interface that better aligns to our marketplace policies. This way, members can more specifically identify the reason they're flagging the item so it gets to the right team more quickly for a manual review."
Has Etsy been successful in cracking down on violators of its handmade (and vintage) policy, without inadvertently having legitimate sellers get swept up?
As Etsy prepares to make changes to existing policies and enforcement practices, let us know what you see.