Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Thu Dec 16 2021 16:33:04

eBay Admits It Overstated Sales and Will Stop, Kinda

By: Ina Steiner

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Sellers have long questioned how eBay determines Gross Merchandise Volume (GMV) when reporting quarterly earnings to the US Securities and Exchange Commission. On Wednesday, eBay made its past practices clearer and vowed to change its reporting methodology.

In a press release on its Investor Relations website titled, "eBay Announces Change to Gross Merchandise Volume Definition and Releases Updated Historical Metrics," eBay revealed figures that give a sense of how much it had overcounted sales each quarter. In the fourth quarter of 2020, for example, it added up to a $3.5 billion difference.

"Previously, eBay reported GMV regardless of whether the buyer and seller actually consummated the transaction," it wrote. 

Going forward, it will now report only paid transactions. However, the number will continue to overstate sales compared to how its sellers report them: eBay will include shipping and taxes in its GMV figure. ("Sales taxes collected by a retailer are not part of its sales revenues," says the Accounting Coach - or any accountant, for that matter.)

eBay said it was making the change "enabled by the increased visibility derived from the Company's transition to managing payments globally." 

Yet it was able to restate GMV figures for past quarters using the new methodology. And it's a big difference, as you can see by looking at how the new practice impacts eBay's GMV for the fourth quarter of 2020.

eBay reported its fourth-quarter 2020 GMV was $26.6 billion when it reported earnings in February 2021. Yesterday, eBay revised that number downward to $23.13 billion using the new methodology.

It did not explain why it will include sales tax and shipping in its sales metric going forward.

How eBay displays selling prices in search results had sellers suspicious of how eBay calculated GMV. For example, in 2013, sellers noticed eBay overstated selling prices in search results on listings where buyers paid less than the starting price through best offers.

Thoughts on eBay's old and new approach to reporting GMV? Share them below.



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Readers Comments

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: pace306 This user has validated their user name.

Thu Dec 16 17:27:25 2021

We all said it over and over - eBay lies.

They lie to their sellers, they lie to the state and they lie to the government

All the of us here in the trenches - the front lines know eBays numbers are trash - yet people here will swear how great eBay is and how its growing- it’s NOT

There needs to be a complete forensic examination of ebays books from top to bottom and ask clear cut questions like

1) are postal rate increases and the money they bring on fvfs for shipping being counted at all? Counted as income?

2) why are fvfs on shipping being counted at all?

3) are returns bring deducted from gross numbers?

4) what are the float and interest on sellers funds in MP being tallied as?

5) are state taxes being considered income?

There’s a ton more things that need examination from this crooked company!!

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: Mbrj201 This user has validated their user name.

Thu Dec 16 18:10:23 2021

How is this legal?

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: Snapped This user has validated their user name.

Thu Dec 16 18:59:40 2021

Based on the 4Q ‘20 data from the OP, eBay’s ‘mis-statements’ amounted to a 13% difference in what they ‘claimed’ as sales, that were not actually sales.  And that’s just one quarter over the past 20+ YEARS.

Interesting that the percentage actually mirrors what most sellers experience individually too - better than one in ten UPI’s.  

Meanwhile, they still count those folks treating eBay like some kind of eCom video game as ‘buyers’, even though they don’t actually buy anything.  Any takers on a bet of how many of those folks are ‘new’ members contributing to eBay’s ‘growth’ boasts?  Any more on how many won’t be shown the door via eBay’s latest ‘promise’ to act on bad buyer behavior?

One day maybe the SEC will awaken and require all these ‘fee for service’ venues report what they make in fees, not ‘sales volume’, because the latter is meaningless regarding company fiscal position.  Payouts are subtracted above the line when defining what a company ‘made’ when their revenue consists of funds they don’t get to keep.  Well, not ‘forever’ at least.  

Same holds true for taxes and shipping costs ‘collected’ of course, not to mention that whole inflated Best Offer price well below sales price thing they don’t mention either.  No telling when eBay’s “increased visibility” due to MP may compel a more fully ‘truthful’ itemization of their claims.  

Because it surely is not forthcoming organically.  Never has.

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

This user has validated their user name. by: The End

Thu Dec 16 19:03:46 2021

Jee WHIZ Beave !
Etsy does the SAME Thing......
RELEASE THE HOUNDS ! ! !  

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

This user has validated their user name. by: COVID-19

Thu Dec 16 20:32:26 2021

Gotta lie to those idiots over at Seeking Alpha Arrangements somehow, right?

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

This user has validated their user name. by: Rexford

Fri Dec 17 07:38:36 2021

I don't know, but is that not Securities fraud?

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: 4yourinfo This user has validated their user name.

Fri Dec 17 09:39:30 2021

I happen to agree with ebay here. They are reporting any revenue that comes in in which they earn revenue from. Because they collect fvf from sales tax, it turns out sales tax is a revenue generator for them. They aren't just passing the sales tax on, as you would think. Same thing with shipping, I'm not sure which shipping charges they are reporting but they are definitely making money when sellers buy labels from them - and when buyers pay for shipping they are almost always paying more than the costs, not to mention the fvf. So while it would seem crazy to report a sales tax as revenue - that would be if no money is made off of it. But there's plenty of $ for ebay in sales tax hence good idea to let the investors know it's basically like a sale for ebay..

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: Coin Seller This user has validated their user name.

Fri Dec 17 11:44:34 2021

Wonder if this is another example of overstatement of sales?  I sell an item with quantity discounts.  For example customer buys 4 identical items and saves 30% on total.
The eBay email notification sent to me for a this sale shows Paid: $27.20 (the price before discount), but the customer actually paid was $19.04, not given in the email. Did eBay report the $27.20 as GMV?

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

This user has validated their user name. by: iheartjacksparrow

Fri Dec 17 12:49:21 2021

I'm really curious as to why eBay is admitting this now. Did someone at the SEC give them a heads up that eBay was going to be investigated for overstating earnings? As Pace said, we knew their numbers were bogus.

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: JR2856 This user has validated their user name.

Fri Dec 17 13:57:30 2021

This blog is a little bit misleading.  eBay's system was not technically overstating the GMV amount based on it's previous integrated PayPal system.  Gross Merchandise Value is a gross number- meaning the system showed $XXX in gross sales (including shipping and sales tax).  What this blog doesn't discuss are the offsets to that gross number.  Offsets also include customer cancellations after payment and refunds, not just non-payment amounts.  eBay is submitting a change in accounting methodology for GMV as they move to a system that will require instant payment- no more non-payment amounts to be included in financial statements.

And GMV must include shipping and sales tax as these figures are calculated for final value fees.  GMV is not reporting these numbers as revenue, per se, but as a method of calculating final value fee revenue.

Just as your 1099-k reports gross income that doesn't account for refunds, GMV reports gross sales that don't account for other offsets to that total number.   This is a small part of complex financial statement accounting.

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: Snapped This user has validated their user name.

Fri Dec 17 15:28:12 2021

This is more than some accounting trick to reveal the previously disguised unedibles in their apple cart.  Which still contains oranges regardless.

Sales tax and (separate) shipping are not ‘merchandise’.  Offer price is not the ‘value sold’ if sold for less.  If they want to report gross merchandise revenue, then they should call it that.  

Note that prior to MP, eBay didn’t include sales tax (yes, it was collected by some sellers) or shipping in their inflated (nevertheless) GMV reports.  Though it is pretty clear why they wanted everybody to embed ship cost and call it ‘free’ in this context.  It has only been included since they started injecting themselves into the revenue stream.  

And naturally, it was portrayed as part in of their ‘growth’, without appropriate explanatory caveat.  This blog isn’t misleading.  eBay is.

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: plcombs This user has validated their user name.

Fri Dec 17 17:38:31 2021

Non-payments should have never been included in their accounting as sales, this is pure padding to boost numbers.

It should have been caught much sooner by auditors as the Net income figures after expenses would not have balanced. 3.5 Billion is a 15% discrepancy per quarter. Who the heck overlooked that?

It begs the question of who audits and certifies their books?  

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

This user has validated their user name. by: Ric

Fri Dec 17 20:25:32 2021

eBay admits they have been lying....and they are announcing they will continue to lie - only differently.  Go figure.

Can't wait to see if the IRS and SEC have anything to say.about this admission of intentionally lying about financial details.

I have to believe that the only reason eBay is coming clean is because of Mangled Payments and the fact that the numbers do not line up.

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: toastedmutt This user has validated their user name.

Fri Dec 17 20:30:04 2021

Oh well, what's a piddling 3.5 Billion overstatement amongst friends .......

More shim-sham flim-flam from eBay.  What do you expect?

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: Geetar This user has validated their user name.

Sun Dec 19 08:39:27 2021

Sellers were suspicious? We all knew it was a damn lie.

Their lies make tax accounting a nightmare for sellers.

A cancellation is not a sale
Sales tax is not a sale
shipping is not a sale
A return is not a sale.

All of these things make for a bloated sellers sales number. Bloated 1099 number, that after adjustments can attract scrutiny from tax agencies.

Add on top of that their crappy reports, it is just a nightmare.

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: Marie This user has validated their user name.

Mon Dec 20 02:11:31 2021

@Ina

You asked this question in your Editor comment on today's Email regarding this subject.

"While that's sobering enough, does that mean eBay charged commission fees on billions of dollars of transactions for which sellers never received payment from eBay buyers? "

The answer to that is no.  Most sellers are now in MP and the fees are not charged to the seller until the buyer has made payment as they take the fees out up front.

For anyone that is not in MP, the FVFs are charged at the time of sale on the Seller's Monthly invoice.  But when the seller files the cancellation and refunds the buyer, the fees are reversed.

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: Marie This user has validated their user name.

Mon Dec 20 02:18:36 2021

I too am curious as to why this is being brought up now.  I personally do not find this as surprising as others seem to.  If they are to report Gross Sales, then it isn't that much different than how our 1099Ks are done.  

It is Gross sales before ANY deductions.  Cancellations, refunds, fees, etc.  I don't know that other sites do it any differently.  I also don't know that Ebay lied about anything.  I remember years ago with discussed this on this site.  Unfortunately my memory isn't near good enough to remember the blog, sorry.

Either way it won't change my sales and that is usually what most sellers are concerned with.  What does this mean to my personal sales?  This is unlikely to affect any of us on this level.

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: Chicago48 This user has validated their user name.

Mon Dec 20 04:19:05 2021

"How is this legal?"
I question a) who threatened to blow the whistle and thus forced Ebay to admit this? b) somebody - a seller or stockholder - is going to file a class action lawsuit, betcha. c) The SEC is negligent.

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

by: MBwhatevA This user has validated their user name.

Mon Dec 20 05:09:45 2021

So is our 1099K wrong???

Perminate Link for eBay Admits It Overstated Sales and Will Stop, Kinda   eBay Admits It Overstated Sales and Will Stop, Kinda

This user has validated their user name. by: toolguy

Mon Dec 20 09:27:51 2021

eBay's lies have zero affect on my sales!

Honestly I could care less what eBay does.

I'm semi retired and loving it.

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