Once again, an online marketplace wants sellers to do the work to drive traffic to its site. While it can be a win-win, there’s an added challenge for Etsy sellers: they may end up paying extra fees for their off-Etsy Read more
There’s no shortage of marketing gurus promising to show you how to make instant cash with no investment. But when the Atlantic wrote about one such video called the 7-day Shopify Challenge, we took notice. Drop shipping is a legitimate Read more
eBay alternative Bonanza shared its marketing plans for early 2018 along with some interesting results from last year’s marketing that all sellers may find interesting. In a nutshell, Facebook attracts new users, while Pinterest generates sales. The online marketplace said Read more
Etsy will hold a session next week to provide direct feedback to sellers on their social media activity. On January 19th, sellers will have one hour to submit posts to be considered. Etsy employees will then provide feedback and specific Read more
Instagram now lets users follow hashtags, which can help marketers get found. Using a hashtag for a product or interest when posting on Instagram may boost visibility of the post to users interested in that item or topic, just as Read more
It may be hard to believe, but Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday are just 5 weeks away. The UPS Store is offering retailers what it calls “Closer Kits” to help them get the most out of Read more
Mike Grehan is a Director at Incisive Media and producer of one of the longest-running Internet conferences, formerly known as Search Engines Strategies, recently rebranded as ClickZ Live. A search marketing guru, Mike Grehan discussed some of the challenges online Read more
Now that the Super Bowl is over, expect to see retailers turning to Valentine’s Day themes. The National Retail Federation (NRF)’s Shop.org unit took a look at the upcoming Valentine’s Day holiday to see how online retailers should prepare for Read more
Marketers spend plenty of time and effort attempting to reach a younger audience, preferably 18 to 34 with plenty of disposable income to drop into the economy. It’s a demographic where sellers hope to establish a foothold and reap the Read more
In today’s guest column, media and marketing strategist Mark Macias explains how online merchants can use public relations to help market their products during the holidays. A former Executive Producer with WNBC, he reveals that December can be a prime Read more
