Shoppers spent $11 billion in total online on Amazon Prime Day (June 21 – 22, 2021), with retailers large and small benefiting from the 2-day shopping event heavily marketed by Amazon. Adobe provided the figures through Adobe Analytics, which covers Read more
Amazon ran a promotion to help small businesses in the runup to Prime Day this month, which helped generate $1.9 billion in small-business products in the two-week period. The Spend $10, Get $10 promotion offered a $10 credit to be Read more
Amazon Prime day isn’t necessarily bad for its rivals, in fact, it may provide a boost to all retailers as the marketing Amazon does is effective in getting people to pull out their wallets and look for deals. Even those Read more
Amazon sellers are promoting Prime Day on social media thanks to a campaign that rewards shoppers for buying from small businesses. Amazon informed sellers that, “From June 7 to 20, 2021, Amazon will offer customers the opportunity to earn a Read more
When deciding where to offer big discounts on Amazon Prime Day, merchants typically focus on certain categories. According to shopping resource RetailMeNot, that includes smart home devices, TVs and laptops, fashion, beauty, pet products, tools, and toys. Amazon generally offers Read more
Small and medium businesses will offer more than a million deals this Prime Day, which will be held on June 21 and 22 this year, Amazon announced today. Among the highlights Amazon called out are the following: Prime Day will Read more
Amazon explained why it’s moving Prime Day up in the calendar this year – and said it had actually intended to do so last year. CFO Brian Olsavsky said Amazon Prime Day will be held by the end of the Read more
Amazon began informing sellers about Prime Day last week, including a post on the Amazon UK Seller Central board. “Prime Day (PD) is Amazon’s largest global shopping event exclusively for Prime members, offering great deals and exclusive content,” it wrote. Read more
Amazon sellers should be thinking about Prime Day if they aren’t already. While last year the holiday-shopping event was held in October because of the pandemic, Prime Day is usually held in July. Working backwards, FBA sellers must get inventory Read more
