Online marketplace Bonanza launched a new Diamond membership tier for sellers and is celebrating its 15-year anniversary with a sale on its subscription programs for sellers. A company spokesperson told EcommerceBytes it also plans to launch a new webstore program called Vercado by Bonanza soon, which will be included in the Diamond plan.
Each membership tier offers different levels of benefits – the new Diamond membership subscription costs $125/month, or $1,350 for a year’s subscription paid upfront. If sellers sign up during the anniversary sale, they will pay $1,020 for a year’s subscription.
Bonanza offers numerous plans for sellers: Silver ($20/month); Gold ($40/month); Platinum ($70/month); Diamond ($125/month); and Titan ($200/month) – with discounts for paying on an annual basis. The 25%-off membership sale is for annual subscriptions for all plans.
The Diamond tier has all the features of the Platinum plan plus a standalone online store (when Vercado launches in a few weeks), along with extra TurboTraffic and additional features that will be announced.
Bill Harding launched Bonanza in 2008 (initially called Bonanzle) and attracted sellers who had grown disgruntled with the disruptive changes taking place on eBay at the time. Quincy Faison acquired Bonanza in March of this year and took on the role of CEO.
Bonanza announced a redesigned homepage and redesigned its logo in June, announcing plans to launch new tools to empower sellers.
I didn’t make a Single Sale with Yahoo Auctions when it was Free…then they wanted to Charge for listings. That’s when I went to ebay! I left Them last year, after all of Their Greed and Corruption.
So…now that I have been on Bonanza for 3 years…with No Sales…yeah, No–I won’t be going Diamond or any other level!
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Bonanza is a dead marketplace.
They think that tilting the letter B in Bonanza was a great thing…it’s not.
When you look for Bonanza in search, first thing that comes up is the western show fromthe 60’s.
No one knows Bonanza. They have all these useless memberships and tiers to make you think that if you do buy into their shiny objects you’re going to have sales and make money. They only ones making money is Bonanza, by charging a fortune for the games.
We need another marketplace besides Etsy and eBay, but folks, Bonanza is simply not the answer.
Creating paid memberships is a measure to fleece sellers. CEO Faison clearly wants to get a quick return on his investment, and nothing quicker than a membership scheme. Other comatose marketplaces do this – see eBid for another example. I would be a fool to pay up front for a paid membership in a marketplace with minimal buyers or visibility.
@None Such
The one thing with eBid is a Life Time membership.
Bonanza is a monthly fee.
* At the time I have a $50/lifetime membership with eBid and have no problem selling there.
I have to promote myself, but I am fine with that.
* New sellers should test drive the site first before deciding on a lifetime membership. The site is different.
Bonanzle was great in the beginning and then when it became Bonanza, it was figuring out how to make more money off the sellers and yet, doesn’t really advertise the site for the money they are getting.