eBay executive Adam Ireland published data for sellers on some of the best-selling items on the marketplace on Friday in what he called eBay’s annual holiday look-book “inspired” by the top cultural trends it’s observed in 2023.
“We’ve taken a fine-tooth comb to our 2023 archives and compiled a catalog representing the unique, stylish, desirable and even practical items on wish lists this season, bridging every passion and pursuit from Sports Superfans to Marvel-Mania,” he wrote.
eBay chose 15 areas to feature, labeling them as follows:
Super Fan
Hypebeast
Jet Setter
Trendy Tyke
Gadget Gury
Super Fan
Trendsetter
Toy Buff
Nostalgia Nut
Pop Culture Club
Gearhead
Pampered Pet
Dean’s List
Music Maven
Marvel-mania
Items skewed heavily towards eBay’s Focus Categories, including trading cards, streetwear, sneakers, luxury goods, collectibles, toys.
While it’s a bit late for sellers who want ideas on what to source to reach holiday shoppers, it could be useful if the trends hold in the New Year – Ireland wrote of the catalog, “maybe it will spark your own ideas for a few new listings and giftings.”
“Between now and mid-month is truly where we see the (retail) “rubber meet the road,” he said, and he encouraged sellers to visit eBay’s Holiday Shipping Guide, “a one-stop shop for key dates, links and questions on everything from consumer trends and packaging options, to seller protections and shipping calculators.”
“No respectable 2023 holiday ecommerce blog would be complete without mention of AI (artificial intelligence),” Ireland said, and he reminded sellers of eBay’s AI-powered image background removal tool and its generative AI-powered listing tool. Check out the full post on the eBay Seller Announcement board.
Corporations sure love to make up names and titles, don’t they? Or in this case, is it eBay’s fabulous, magical AI spewing out gibberish again?