Amazon announced a “Buy with Prime” integration with another ecommerce platform that powers ecommerce sites – the new integration with Salesforce Commerce Cloud means merchants can offer shoppers the ability to search and filter for Amazon Prime-eligible items. Shoppers who are members of Amazon Prime will also be able to add both Prime-eligible and other items to their carts and purchase all items in a single checkout.
The new offering is available to Salesforce merchant customers today by invitation and will be available to all US-based merchants later this year via the Salesforce AppExchange.
Amazon described the benefit of adding Buy with Prime to merchants’ own websites: “By offering the shopping experience Prime members know and love—fast, free delivery, a trusted checkout experience, and hassle-free returns— Buy with Prime has been shown to increase shopper conversion by 25%, on average, and three out of every four Buy with Prime orders come from new shoppers, on average.”
Amazon also announced in its press release on Wednesday that merchants attending the 2024 National Retail Federation’s “Retail’s Big Show” in New York (January 14-16, 2024) can stop by the Buy with Prime booth (#6020) for more information about the program.
