Many third-party sellers start on Amazon as resellers and evolve into brand owners, according to Ian Simpson, the marketplace’s Vice President of Selling Partner Tools and Services – and it wants companies to think of Amazon as a place where Read more
Amazon is trying to alleviate concerns of brands who worry about having to compete with rivals on the giant marketplace. Digiday explains that storefronts are one way Amazon is catering to brands: “The storefronts are effectively a branded site within Read more
Amazon is heavily promoting its own brands in its Prime Day marketing campaign, and it serves as a reminder of how many different brands it offers across a range of product categories. In a follow-up to its Prime Day announcement Read more
Amazon unveiled a new fashion brand in the UK called Truth & Fable. The “occasionwear” pieces are featured on a store on the Amazon UK website. Amazon Fashion’s existing private brands include find., a street style inspired brand for men Read more
Amazon Marketing Services is now available for brands on Amazon.ca. That means brands can open Amazon Stores and can use Amazon’s self-service portal to run pay-per-click ads to increase product discovery and brand awareness in time for the holiday shopping Read more
Amazon wants to change your mind about buying jewelry on its site as it officially welcomed Swarovski to its site. The jewelry brand opened five Amazon Fashion Stores across its European marketplaces. Amazon said the new online Swarovski Brand Stores Read more
Amazon gives preferential treatment to listings from brands that agree to partner with the marketplace, to the detriment of third-party sellers. So says a study from market research firm L2. Brands such as Burberry and Levi Strauss that have formed Read more
Amazon’s Health & Beauty category has turned ugly for third-party sellers, and some say it’s risky to sell in the category. In October, we wrote about the challenges sellers faced in selling cosmetics and certain beauty products, with Amazon banning sellers from Read more
Amazon will offer streaming TV and physical merchandise in the same online store page for the first time as part of an exclusive U.S. deal with a popular preschool franchise called Fireman Sam. The hub will include TV episodes, ebooks, Read more
