On top of that, I sold hand-blown glass domes in 3 similar sizes. Google doesn’t do sizes, measurements, or units. I got $5 clicks for “14 foot dome” and often would get double clicks the same day for the same keywords, so $10 for nothing. (No, Google doesn’t credit you for bad traffic) My domes were 2 inches and made of glass.

You’ll spend every day putting irrelevant searches into your negative keywords list — which has a maximum number of irrelevant results you can filter for — on Google’s ad manager. Don’t dare use Shopify’s limited portal and think you’re going to be able to make money with a simplified interface.

Unless you sell something popular where people agree on what it’s called, you’re going to go broke at these two casinos before you train them. The House always wins.

Also, sharing your customers’ data with them might expose you to a GDPR fine from the EU, California, Colorado, Connecticut, Utah or Virginia so there’s that.