Etsy is spurring sellers to participate in its Share & Save program through a new promotion. The program typically rewards sellers for sharing trackable links to their items by giving them back a percentage of their commission fees on resulting Read more
How does Etsy determine which sellers and products to feature on its website and through its marketing channels? It’s a timely question as holiday marketing will soon gear up, and Etsy shared some tips with sellers, including advice on how Read more
Sellers who drive traffic to their listings on Etsy that results in sales will qualify for a reduction in fees through a new program the company introduced on Wednesday. Etsy Share & Save is based on affiliate-marketing principles, but sellers Read more
Etsy is launching new TV commercials this week and is also running a city-specific marketing campaign this month in New York and Chicago. The new TV spots focus on the breadth of items that can be found on Etsy, at Read more
Etsy will advertise on TV and billboards, telling sellers on Monday it will focus on improving traffic to their shops this year. Etsy will show up on “unmissable” ad channels around the world, according to Etsy’s Chief Operating Officer Raina Read more
With 2 weeks to go before Christmas, Etsy sent a marketing email to buyers to drum up last-minute holiday sales this weekend. “Calling all last-minute gifters!” it wrote in the subject line of the email. The message emphasized three elements Read more
eBay’s new Chief Product Officer Nick Daniel told sellers the marketplace was was striving to bring more buyers to the site. In a post this week, he summarized some of the recent updates Etsy had made to improve the shopping Read more
Etsy is funding a new marketing campaign to encourage customers to return to the site and make another purchase. This week, it will give a subset of buyers coupons that are good for 20% off their next purchase. Etsy ran Read more
Etsy sellers have until October 4th to submit their listings of home goods for a chance to be featured in a joint “Hosting Essentials” marketing campaign with home-rental marketplace Airbnb. Etsy is also encouraging sellers to become Airbnb hosts themselves. Read more
Etsy grew the volume of sales (GMS) on its marketplaces Etsy and Reverb by 118% in the last quarter of 2020, year-over-year, it announced on Thursday, February 25, 2021, and it grew revenue by 129%. Etsy standalone GMS, or Gross Read more
