eBay published a 2024 marketing calendar for advertisers to answer questions such as, which categories are shopper buying the most in and when. “Our 2024 calendar answers the question so you can adjust your strategies for the year ahead,” eBay Read more
eBay is now offering a “Quick Setup” feature for its CPC ads. Unlike regular Promoted Listing Ads where sellers pay a fee only when an ad results in a sale, Promoted Listings Advanced Beta charges sellers when a buyer clicks Read more
A new eBay TV commercial will likely please sellers in one category, but it may have the majority of eBay sellers wondering if the company will broaden its approach to reach shoppers in the categories in which they sell. eBay Read more
eBay is looking to further monetize its site by adding new advertising models, including Promoted Listings for Auctions and CPC Ads, as well as an “offsite” ad program, and it is investing aggressively in innovation in this area. Wall Street Read more
eBay executive Scott Kelliher gave a talk at Retail Innovation Week 2021 (virtually, of course) to offer advice to companies on how to advertise on the eBay platform. The head of US Brand Advertising & Partnerships for eBay Ads said Read more
A high level executive at eBay during the days when Meg Whitman led the company returned in July to head eBay’s on-platform advertising business unit. “We give sellers the ability to drive more sales by promoting their items and Brands Read more
eBay launched a new ad campaign in Germany. “Buy. To sell. eBay” is the slogan of the brand campaign. eBay is running the ads on all major digital channels and on the radio and feature TV presenter Joko Winterscheidt and Read more
eBay wants brands that are trying to reach back-to-school shoppers to think of its marketplace when planning their advertising campaigns. In a recent post, it said there were 74 million average daily searches for BTS shopping from August 1 – Read more
The head of eBay Americas Jordan Sweetnam said there has been a remarkable increase in traffic to the eBay site and shared some recent sales trends with sellers. He also advised them to watch for a forthcoming ad campaign on Read more
eBay is a major sponsor of next week’s Advertising Week in New York, and it is sending its Chief Marketing Officer. eBay CMO Suzy Deering will be participating in a number of panels at the conference, including the following: Wired Read more
