eBay CEO Jamie Iannone kicked off today’s Investor Day by talking about eBay’s strategy since taking over as CEO in 2020. He covered a lot of ground, including breaking the news that eBay is launching its first digital wallet. Iannone Read more
eBay introduced “cost-per-click” ads this month, but that’s not stopping the company from promoting its existing cost-per-sale ads, pitching them as a lower-risk way for sellers to get attention for their marketplace listings. eBay published a post on its eBay Read more
You don’t have to be a Top Rated Seller or Store subscriber in order to advertise your listings on eBay. The marketplace is now allowing sellers who are in “good standing” to use Promoted Listings, regardless of whether or not Read more
eBay is discounting Promoted Listings to entice sellers to advertise. The promotion invites sellers to try Promoted Listing ads at 60% off (up to $1,000) and is valid through February 15, 2019. With Promoted Listings, sellers pay advertising fees only Read more
eBay is encouraging sellers to use its Promoted Listings ads. In a new post on the company’s corporate blog, it explained that promoted listings are boosted so they are more visible in search results, on the eBay homepage, and on Read more
eBay is plugging products and services from companies such as Sprint and LegalZoom. eBay is positioning the marketing as a “subscriber discount program” for eBay Stores – it’s not clear what the partners are paying eBay for the exposure. The Read more
eBay has lots of data about its shoppers, and it has millions of mobile shoppers per month with 260 million global app downloads. This fall, it’s putting the two together to offer advertisers an opportunity to target buyers who use Read more
eBay lost its head of advertising who is leaving to join LivingSocial as CEO. As General Manager of eBay Advertising, Gautam Thakar was working to transform eBay’s Shopping.com to a broader advertising business – on the path to become a Read more
