eBay announced on Saturday that its new CPC (cost-per-click) ads are available to business sellers. The CPC ads, known as eBay Promoted Listings Advanced, is launching in beta testing. Note that eBay changed the name of its longstanding cost-per-sale program Read more
Sellers with a store hosted on the Shopify platform can advertise on TikTok thanks to a new integration. TikTok is an “entertainment” platform where users can upload short videos – this 2018 article from Slate provides background for those unfamiliar Read more
This year, merchants will seek ways to gain greater visibility for their listings as competition grows even more fierce than it already is. Online sellers are finding it increasingly difficult to rely solely on aggregated platforms like eBay, Amazon, and Read more
Many Amazon shoppers don’t even notice advertisements when shopping the marketplace, according to a study by Teikametrics. The company believes it’s due to the fact that Amazon is a store first, compared to other sites where ads are displayed. The Read more
Facebook and its founder Mark Zuckerberg made news for the social network’s privacy practices. Prudent online sellers may be concerned about how potential customers drawn from Facebook perceive their brands. Research firm Merkle provided some needed context to EcommerceBytes on Read more
Many online merchants view online advertising as a necessity to get exposure for their listings, and Amazon has just scratched the surface when it comes to monetizing its ad inventory, according to Wall Street firm Cowen and Company. But sellers Read more
As large brands turn increasingly to non-traditional search engines like Amazon to advertise their products, marketing firm Performics has launched a new tool to help them optimize their campaigns. Caiman reduces manual reporting, pulling information from Amazon direct data feeds. Read more
Amazon announced it has launched a new “transparent” ad marketplace in Europe. It’s tempting publishers by giving them some benefits unavailable through other ad platforms, keying in on simplification and better data. Amazon’s cloud-based platform provides publishers “full visibility into Read more
Amazon and eBay have made similar changes to their advertising programs for third-parties. EcommerceBytes checked in with Merkle to learn more about the approaches of the two marketplaces. Andy Taylor, Merkle’s Associate Director of Research, also discussed his firm’s recently Read more
If a picture is worth a thousand words, slap a sticker on it. Preferably one that advertises something. That seems to be the trend as more people use social networking sites to share photos and videos. And as brands try Read more
