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Etsy Improves Bulk Editing Capability of Etsy Ads Program

Ina Steiner
Etsy
Etsy Improves Bulk Editing Capability of Etsy Ads Program

Etsy updated sellers on Friday about new capabilities of its Etsy Ads program that lets sellers advertise their listings across Etsy and Google Shopping. In the update, Etsy described the new features as follows:

  • Bulk Editor for listing selection: managing your Etsy Ads listings just got easier!
    You can now quickly select and deselect the listings you’re advertising right from your listing page. Just go to Shop Manager > Listings. This should come in handy for the holidays! For example, try searching for a relevant holiday term and see all of your listings that apply.
  • View credits on your dashboard
     If you have an Etsy Plus subscription, you can now see how many advertising credits you have available on your Etsy Ads dashboard.

When Etsy announced the new program in August, it explained, “instead of managing two separate campaigns through Promoted Listings and Google Shopping, you can set a single daily budget and see your advertising performance in one place.”

However, many sellers have called for the decoupling of Etsy Promoted Listings and Google Shopping ads, saying Etsy Ads gives them less control (and some claim less transparency) into their ad campaigns.

You can find the original announcement and all of the updates on this page of the Etsy Announcement Board.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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2 thoughts on “Etsy Improves Bulk Editing Capability of Etsy Ads Program”

  1. 1) Real People making American Hand Made items will NEVER buy ads. Makes ’em look cheezey.

    2) “Bulk” anything reveals the UnAmerican origin of mass produced CRAP.

    3) Etsy’s only concern MUST be : FUNCTION CORRECTLY.

    Now GET OFF THE FLOOR AND DO IT ! ! !

  2. Ina, this feature hasn’t worked at all since the day Etsy made that announcement. It’s like it was never actually implemented. Any word from Etsy about this?

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