Advertising costs on online marketplaces always increase around the holiday shopping season as merchants vie for shoppers’ eyeballs. This year will be no exception, according to Alasdair McLean-Foreman, CEO and founder of Teikametrics, which optimizes over $8 billion in GMV Read more
Who are the top-five retail advertisers so far this year, who is outspending Amazon, and why is apparel seeing red-hot sales? According to MediaRadar, Walmart, Amazon, Office Depot, The Home Depot, and Target are spending the most, with Walmart outspending Read more
Shoppers weren’t the only ones spending more on Black Friday. Digital advertisers spent 3.1 times more on Black Friday on ecommerce channels than they did in the period leading up to Thanksgiving (November 1-25, 2020). That’s according to Kenshoo, which Read more
Labor Day shopping looks different this year, according to research firm Numerator. It surveyed 2,000 people who had verified Labor Day holiday purchases in 2019 and found that half of them (49%) expected to spend less this year. Among those Read more
