Shoppers weren’t the only ones spending more on Black Friday. Digital advertisers spent 3.1 times more on Black Friday on ecommerce channels than they did in the period leading up to Thanksgiving (November 1-25, 2020). That’s according to Kenshoo, which Read more
Retail marketplaces are following Amazon’s example by seeking greater revenue from advertising. Today, the Walmart Advertising Partners program launched to help brands who advertise on its platform. The company announced: “Today, we’re kicking off 2020 with the launch of our Read more
These days, it may not be enough to list an item on eBay, Etsy or Amazon and expect it to be seen by shoppers. Your listing competes not only with scores of rival listings, but with promoted listings (paid ads) Read more
Many online merchants were concerned when Google confirmed it was making a major change to the ads that appear on its search results pages, getting rid of AdWords ads that appeared along the right side of the page. A major Read more
