Can you get it to me in time for Christmas? is a common question from buyers fielded by online merchants this time of year. Over the weekend, online discussion boards filled with sellers reporting expedited delivery requests from holiday shoppers – Read more
There seems to be no shortage of nicknames for days during the holiday shopping season. Black Friday was all alone for years until Cyber Monday came along. Now it has Gray Thursday, aka Thanksgiving, and Green Monday to keep it Read more
Digital marketing firm Kenshoo said advertisers saw fit to spend significantly during the traditional start to the holiday shopping season – Thanksgiving, Black Friday, and of course Cyber Monday. The Product Listing Ad format (PLA) proved impressive on Cyber Monday. Kenshoo found retailers were Read more
With luck many online sellers are enjoying the benefit of Cyber Monday week, where consumers returning to the workplace after the Thanksgiving holiday weekend turn to their internet connections to do some deal hunting. Naturally as more people head online Read more
In today’s guest column, Margaret Kuchler, Director of Industry Marketing at Akamai Technologies, says studying 2012 online holiday shopping traffic can help merchants understand what to expect in 2013. The best way to anticipate holiday web traffic for the upcoming Read more
As ecommerce pros have seen from their calendars, there is less time this holiday shopping season to get a lot of work done. Six fewer shopping days at a time that for many retailers is a make or break period Read more
