Pinterest launched a Shop tab on its Lens visual-search feature that makes it easier for users to purchase items from search results. Note that sellers who upload their catalogs to Pinterest can create regular Product Pins; they can also create Read more
Pinterest is launching new tools to help brands and retailers reach shoppers – and of course, the new tools help Pinterest generate additional ad revenue. “Businesses can seamlessly turn their product feed into inspiring, actionable Pinterest ads,” it announced in Read more
Pinterest is looking to third-parties to bring shopping experiences to its platform and rebranded its Pinterest Marketing Partners program the “Pinterest Partner” program. The goal is to make Pinterest more accessible to the third-party technology and business communities and enable Read more
eBay alternative Bonanza shared its marketing plans for early 2018 along with some interesting results from last year’s marketing that all sellers may find interesting. In a nutshell, Facebook attracts new users, while Pinterest generates sales. The online marketplace said Read more
Retail chain Target is licensing Pinterest’s camera image search tool, launched in beta in February, that lets shoppers use the camera in the app to discover similar items on its website. Target will use the image tool in its own Read more
Williams-Sonoma’s West Elm home-furnishings chain is using Artificial Intelligence to help define shoppers’ styles. Unlike other shopping tools that rely on a user’s buying or browsing history, West Elm uses image-recognition technology and AI with the help of Pinterest. The Read more
Evan Sharp, co-founder and head of product at Pinterest, published the following post to the Pinterest corporate blog: When it comes to looking for something you want to try – a new pasta dish, a new pair of shoes, a Read more
Pinterest’s Francis Larkin took to the company’s blog to introduce three new types of Promoted Pins as part of the company’s efforts to provide a way for advertisers to reach shoppers. At Pinterest, we have this crazy idea that ads Read more
News from Pinterest: Today we’re excited to announce that our community has grown to more than 150 million people around the world using Pinterest every month. And we’ve got over 75 billion ideas waiting here for them to try. But Read more
Pinterest is opening up its Buyable Pins feature to more sellers, while at the same time, Twitter is backing away from Buy buttons that allow online merchants to use its platform as a selling channel. BigCommerce announced on Friday that even Read more
