The ongoing rise in searching and shopping from mobile devices has gained plenty of attention and has resulted in changes ranging to how stores display on small screens to various competing payment methods vying to be the choice of mobile Read more
Online window shoppers who stop by to browse but never seem to return to make a purchase leave sellers in a quandary. They’re attracting those consumers for a first or second visit, but not always that return trip to buy Read more
Citing unnamed sources, the Wall Street Journal says Google is considering the launch of two initiatives that would directly challenge Amazon.com. The first is a Buy button similar to Amazon’s popular “one-click ordering” feature, according to people familiar with the Read more
Google Shopping has launched a new tool for online merchants that it says will help boost conversions by removing some of the potential for confusion over shipping costs. As part of its Merchant Center, Google addressed what they cited as Read more
New features coming to Google Analytics users should give ecommerce pros more insights into what make their customers tick in terms of buying, and not buying, something from a website. Google disclosed the forthcoming beta test of these features during Read more
One tends not to associate good things with the concept of negativity. Something negative usually means a bad result; in ecommerce that can be events like a site not responding to visitors, or shoppers abandoning carts during checkout. However, Google Read more
Google acquired a UK company called Rangespan that brings suppliers and retailers together and could help it provide more accurate product data in Google Shopping. Industry observers pondered whether the acquisition was a move closer to Google launching a marketplace Read more
With regular Product Listing Ad (PLA) campaign types slated to be retired in late August of this year, Google has been encouraging merchant advertisers to shift to Shopping campaigns. Preferably, Google would like to see these transitions happen sooner rather than Read more
Google made several major announcements on Tuesday during its AdWords Performance Forum, including a new way to help mobile app developers reach customers and new tools that target large enterprise-level advertisers. The latter could spell trouble for third-party vendors already Read more
Responsible email marketers have for years provided methods within their messages for recipients to unsubscribe from future mailings. But Google made a change recently to its Gmail service that puts an unsubscribe button at the top of all emails it Read more
