Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. All such ads will link Read more
Data from performance marketing agency Tinuiti show that Amazon FBA pandemic restrictions have eased, showing the impact of the restrictions on sellers. Readers may remember that at the start of the pandemic, Amazon stopped accepting sellers’ inbound shipments to its Read more
Amazon announced new tools to help advertisers manage their daily budgets for Sponsored Product campaigns. The new notifications and tailored recommendations are designed to keep merchants’ ad campaigns live throughout the day. Advertising is a growing source of revenue for Read more
Amazon’s “Buy Box” contains the Add To Cart button on a product’s page. Being the seller who is the focus of the Amazon Buy Box gives that seller an advantage in getting a sale. Winning that Buy Box requires much Read more
In Part Three of our interview with Amazon Marketplace Vice President Peter Faricy, he discussed solutions for third-party merchants and the outlook for holiday sales. In Part One, Faricy discussed how for the first time sellers can showcase their products Read more
