ShippingEasy introduced a new tool called Automated Email Marketing Campaigns to spur repeat purchases. The company, acquired by Stamps.com last year, provides shipping, inventory management, and other tools for online merchants and integrates with Amazon, eBay, Etsy, WalMart, Shopify, Magento, Read more
It’s getting harder for retail brands to connect with consumers, even when their customers want to hear from them through email. Recent research from Return Path found that 20% of all email diverts straight to spam. The company’s Senior Director Read more
The dazzle of video advertising and the continued presence of contextual ads overshadows email’s continued marketing potential. But used effectively, email marketing presents sellers with great opportunities for customer conversion and retention. EcommerceBytes reached out to a pair of notable Read more
Your emails may not be getting into the hands of your customers, and one email service provider has a new approach to trying to attack the problem. Return Path launched a new Deliverability Wizard as part of its “next generation” Read more
What if you could integrate email marketing with your ecommerce platform and Google Analytics to gain new insight into the effectiveness of your campaigns? Delivra has launched such a tool that even lets online merchants re-market to shoppers who have Read more
How do you increase email open and click-through rates around the Valentine’s Day holiday? GoDaddy analyzed its data and found that small businesses can improve their email campaigns, even if their business has nothing to do with flowers or chocolate. Read more
Whether it’s watching entrepreneurs seeking a backer for their startup dreams or seeing hapless restaurant owners get verbally abused by celebrity chefs, there seems to be no end to the appeal of reality to the viewing public. But while ecommerce Read more
Online merchants highly value the shoppers who sign up for their email marketing newsletters given the cost of acquiring a new customer and the effectiveness of using email to keep customers engaged. But a new study shows that marketers may Read more
How can you get online shoppers to open your emails rather than clicking them into the virtual trash bin? Subject lines are obviously key, and a marketing company studied hundreds of millions of emails to determine what characteristics got recipients Read more
Although social media’s immediacy and popularity suggest it has the potential to be a great marketing channel, research noted by Forbes and elsewhere keeps finding email marketing an effective way to find and maintain a customer base. Getting ecommerce pros connected with Read more
