There’s big money in ecommerce, as evidenced by Salesforce’s agreement to acquire Demandware for $2.8 billion. Large retailers and brands use Demandware to power their ecommerce initiatives; clients include Lands’ End, L’Oreal and Marks & Spencer. Salesforce is a cloud Read more
This week, Twitter took another step in bringing ecommerce to its social platform, announcing on Wednesday additional partnerships to make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via Buy Read more
A new report finds content can boost ecommerce sales and can help merchants avoid falling into the trap of competing solely on price. And while the report studied 80 global brands, its conclusions can apply to sellers of any size. Read more
