A new survey said consumers don’t buy on social media, despite the fact that small businesses are trying to reach them there. Constant Contact surveyed over 2,000 consumers and small-business leaders and found the two groups often differ about what Read more
Once again, an online marketplace wants sellers to do the work to drive traffic to its site. While it can be a win-win, there’s an added challenge for Etsy sellers: they may end up paying extra fees for their off-Etsy Read more
Consumers will spend more on holiday shopping this year, according to a new survey of 1,500 US consumers. They also appear to be less concerned with the economy and their overall financial situation than they were last year. Accenture’s 12th Read more
Etsy will hold a session next week to provide direct feedback to sellers on their social media activity. On January 19th, sellers will have one hour to submit posts to be considered. Etsy employees will then provide feedback and specific Read more
Social media’s origins as a way to connect with others always held the seeds of marketing to people. Finding the best way to do so continues challenging ecommerce pros, but we may be seeing true solutions arriving. Social commerce firm Read more
Etsy is trying to make it easier for sellers to promote their shops and listings on social media sites with a new tool that centralizes the management of posts across social platforms. It makes suggestions on what sellers should share, Read more
Sellers using ecommerce platform BigCommerce can now enable shopping on Instagram with a new integration. BigCommerce merchants can create shoppable posts and tag products on the Instagram app, helping them reach its 800 million users. A spokesperson told EcommerceBytes that Read more
In May, more than 18 million new items posted for sale on Facebook Marketplace in the US, and the company is continuing to expand geographically what is in effect an online classifieds feature on the social networking site. Facebook Marketplace Read more
Mobile has changed the way people shop. You browse products while waiting to be seated for dinner, make purchases on your commute into work, and compare prices online when you’re at a store to see what’s the better deal. In Read more
Pinterest’s Francis Larkin took to the company’s blog to introduce three new types of Promoted Pins as part of the company’s efforts to provide a way for advertisers to reach shoppers. At Pinterest, we have this crazy idea that ads Read more
