A new study found that 83% of Walmart+ members also have an Amazon Prime membership, while Amazon Prime members spend 15% of their dollars at Walmart and 13% at Amazon. The report was published on Tuesday, the same day Target Read more
Inflation is hitting back-to-school shopping, according to the findings of a survey of 2,400 households conducted by Numerator at the end of June. Most shoppers (98%) said they would find ways to cut spending, including buying items on sale (74% Read more
Amazon said Prime members purchased over 300 million items worldwide during this week’s 2-day Prime Day 2022 shopping event (held on Tuesday and Wednesday) and saved over $1.7 billion. In a press release issued on Thursday, Amazon called it the Read more
Consumers have returned to in-store shopping while continuing to shop online, according to Numerator’s Shopping Behavior Index. It also found that while the Home Improvement category is down, Alcohol sales are up. “Overall, consumers are making more shopping trips and Read more
Numerator tracks omnichannel purchase data and surveys verified buyers on a monthly basis to understand how people shop and consume. The data is interesting to sellers since people’s comfort level with shopping in stores could impact online shopping behavior. In Read more
Labor Day shopping looks different this year, according to research firm Numerator. It surveyed 2,000 people who had verified Labor Day holiday purchases in 2019 and found that half of them (49%) expected to spend less this year. Among those Read more
