CNBC reported that Amazon is laying off employees in the “Buy with Prime” unit, a program first announced in 2022 that lets merchants offer Prime benefits on their own off-Amazon stores. We asked Amazon if that indicated adoption was less Read more
Amazon announced a “Buy with Prime” integration with another ecommerce platform that powers ecommerce sites – the new integration with Salesforce Commerce Cloud means merchants can offer shoppers the ability to search and filter for Amazon Prime-eligible items. Shoppers who Read more
It used to be the only way a merchant could reach Amazon Prime shoppers was by using the Fulfillment By Amazon (FBA) fulfillment program. That changed last year when Amazon introduced Buy with Prime, which lets merchants offer Prime members Read more
Amazon is allowing merchants who host an independent store on the Shopify platform, and who use Amazon fulfillment, to offer Buy with Prime. Enabling the feature allows the merchant’s buyers who have an Amazon Prime subscription to use the payment Read more
“Launching Amazon Prime and independent sellers on Amazon were big bets that a lot of people didn’t understand at first. It’s the same thinking that we’re bringing to one of our latest big ideas, one that I’m incredibly excited about: Read more
If it’s still hard to wrap your head around the concept of offering Amazon Prime on your website, you can attend a free webinar this week to learn more. Amazon’s Seller University is hosting the “Buy on Prime” webinar on Read more
Amazon is making its ‘Buy with Prime’ payments offering available to all US sellers by January 31st, saying in an announcement this week that offering the service can boost conversion rates for merchants by an average of 25%. It derived Read more
The only way to reach Amazon Prime members is on Amazon, but that’s changing with the launch of Buy with Prime. “Prime members will see the Prime logo and delivery promise on eligible products in merchants’ online stores, which signals Read more
