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USPS Targets Businesses in New TV Commercial Featuring Ground Advantage

USPS
USPS Targets Businesses in New TV Commercial Featuring Ground Advantage

The USPS began running a new television commercial this week featuring the new Ground Advantage service. The ad is targeted at businesses to show how Ground Advantage offers simple, affordable, and reliable service. The transcript follows (underneath the video of the commercial published on the USPS YouTube channel):

“We’re building a better Postal Service. All parts working in sync to move your business forward. With a streamlined shipping network. And new, high-speed processing and delivery centers. For more value. More reliability. And more on-time deliveries. The United States Postal Service is built for how you business. And how you business is with simple, affordable and reliable shipping. USPS Ground Advantage.”

The Postal Service also released a behind-the-scenes video on the making of the new commercial, which shows “how USPS meets the needs of business customers.” The video features the Postal Service employees who helped create the campaign and those who appear in the ads – and it also features the USPS Delivering for America plan.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.