Amazon sellers can soon create product detail pages on Amazon using only a website URL thanks to the company’s generative AI (Artificial Intelligence) technology. Previously, it required effort for sellers to build comprehensive and compelling pages, Amazon said in Wednesday’s announcement. “We’re now making it even easier for sellers to accomplish this with the ability to transform their existing product pages on other websites into rich product listings tailored to Amazon’s store, with far less effort.”
As Amazon explains in a video it posted on YouTube, product detail pages describe a unique product where all sellers’ offers are attached.
In a post about the news on LinkedIn, Amazon’s Dharmesh Mehta said the company began an initiative last fall to add generative AI to its listing tools to reduce the effort to create product pages while also improving the quality of the content to make it more valuable to customers.
“We started by allowing sellers to provide us with only a few words that described their product, and we used generative AI to create compelling product titles, descriptions, and a few other product details,” Mehta said.
“We followed this with the ability for sellers to simply upload an image of their product and use generative AI to automatically generate their product title, description, and even more product attributes.”
Over 100,000 sellers have used Amazon generative AI listing tools since the fall, Mehta said – and he said there’s much more to come. So far, Amazon considers AI tools a success, saying it has compared AI-generated content to non-AI generated content and found improvements across measures of clarity, accuracy, and detail, which can increase a product’s discoverability when customers search in Amazon’s store.
The newest capability announced on Wednesday leverages sellers’ existing listings by allowing them to provide Amazon with a URL, “which is automatically parsed by our generative AI-based features, to seamlessly create high-quality, engaging listings for Amazon’s store.” A close look at the screenshot included in the announcement shows that sellers who use the tool must warrant that they own or have the rights to use any content that become part of the listing. The URL they enter into the Amazon listing tool must be from their own, publicly-accessible product web page.
The latest gen-AI listing capability is starting to roll out now and will be available to US sellers on Amazon in the coming weeks.
