Amazon has a new feature called Amazon Brand Tailored Promotions that lets sellers who are registered as brands offer loyalty discounts to customers. Previously discounts and deals were only tailored to existing Amazon membership groups such as Amazon Prime, Family, Read more
Amazon reminded sellers who offer their own branded merchandise about its Brand Story feature that allows them to add information about their businesses on their product detail pages, and it linked to a guide to learn more. There are also Read more
At precisely 9 am on April 26, dubbed “World Intellectual Property Day,” eBay and Amazon each published tweets touting their respective programs designed to help rightsholders protect their brands. eBay linked to a page with information about its VeRO program Read more
Amazon is increasingly using stricter methods to verify sellers before they can sell on its platform as part of its efforts to thwart counterfeiters. It also has hired a team of former federal prosecutors, FBI agents, and others in its Read more
Amazon launched a New Seller Incentives program today to attract new sellers and get them on a path to success using a variety of its programs that help create “the perfect launch.” Eligibility in a nutshell: new Professional sellers who Read more
Amazon Handmade is forcing artisan sellers to change their branded URLs. In this week’s announcement, it was clear Amazon knows the hassle that entails, noting sellers will have to change any marketing references to their original links. “Handmade sellers that Read more
Amazon now offers the ability to market directly to customers through email to alert customers of new product launch announcements and promotions. The new feature is called Manage Your Customer Engagement (MYCE). Anyone who knows how tightly online marketplaces control Read more
