BigCommerce is laying off workers and cutting costs as it pushes to reach breakeven by the end of 2023. The ecommerce platform will reduce its workforce by approximately 13% across employees and contractors, it announced on Thursday.
BigCommerce rival Shopify had announced plans to layoff about 10% of its workforce over the summer.
BigCommerce also said in this week’s announcement that it would focus its business on the enterprise market – in other words, large customers:
“BigCommerce will prioritize its strategic focus, investments and resources to build upon its expanding leadership position in enterprise ecommerce. Already recognized as a leader in composable commerce and omnichannel selling with a full-featured enterprise B2C and B2B offering, BigCommerce will focus its go-to-market efforts on the enterprise business, where it sees the strongest unit economics and the opportunity for long-term, profitable growth.”
BigCommerce says tens of thousands of B2C and B2B companies across 150 countries and numerous industries use its platform, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove, Ted Baker and Vodafone.
See the full announcement on BigCommerce.com.
