Marketplace app Mercari is running a sweepstakes for back-to-campus shoppers to generate sales this month. It’s giving away six $500 shopping sprees in select categories. The site advised sellers it might be a great time to list given the spotlight Read more
Searches for “vintage backpack” reached a record high on Google this month, the company disclosed in a back-to-school shopping report. Google Shopping’s Aya Kanai said “the early 2000s are having a moment” in Wednesday’s blog post. The “Y2K” aesthetic is Read more
Inflation is hitting back-to-school shopping, according to the findings of a survey of 2,400 households conducted by Numerator at the end of June. Most shoppers (98%) said they would find ways to cut spending, including buying items on sale (74% Read more
PayPal said back to school (BTS) spending is up despite the uncertainty created by the COVID-19 pandemic – and shopping lists now include safety supplies and remote-learning tech products. PayPal commissioned Netfluential to study 600 college students and 1,200 K-12 Read more
eBay wants brands that are trying to reach back-to-school shoppers to think of its marketplace when planning their advertising campaigns. In a recent post, it said there were 74 million average daily searches for BTS shopping from August 1 – Read more
Amazon has been working to whip bargain-hunters into a frenzy with promises of “epic” deals on Prime Day (July 15-16), and third-party sellers can benefit. During last year’s Prime Day, small- and medium-sized businesses (SMBs) generated sales of $1.5 billion Read more
It’s not even July, yet Amazon is already anticipating the back-to-school shopping season. Today, it launched Back to School and Off to College stores. It used today’s announcement to promote offerings such as Alexa, the Echo Dot Kids Edition, and Read more
RetailMeNot predicts August 5th will be the top shopping day for the back-to-school season, which actually spans between July 9 and September 9. Its survey also found most retailers and brands will offer more back-to-school deals in 2017 compared to Read more
Retailers of all sizes look to the end of the year for big holiday sales numbers. But the four- to five-week run from Thanksgiving to Christmas finds itself closely followed by back-to-school shopping taking place during the summer months. How Read more
The hazy days of summer are here in full force, but students and parents are already thinking about the return to school, according to Soren Mills, Chief Marketing Officer of Newegg North America. The online retailer with a technology focus Read more
