The Thanksgiving holiday kicks off a big weekend of holiday shopping, including Black Friday and Cyber Monday. But the National Retail Federation (NRF) said that while Thanksgiving weekend remains an extremely important milestone for retail sales, it does not necessarily Read more
Salesforce has named former eBay CEO Devin Wenig to its Global Advisory Board to expand international growth. The board will provide strategic guidance and support the company’s growth into new markets, “deepening Salesforce’s role as a trusted digital advisor to Read more
While discounting is the name of the game during the annual Black Friday – Cyber Monday weekend, data suggests retailers and brands have ramped it up this year due to anticipated shipping cutoff dates and delivery hassles, according to Salesforce. Read more
The Black Friday online shopping results are in. But first, if you didn’t head to the mall on Black Friday and are wondering what you missed, advertising consultant Chris Matyszczyk’s latest Technically Incorrect column on ZDnet is both informative and Read more
A newly released report from Salesforce found social media was the breakout channel for holiday shopping traffic in 2018, with use of mobile devices a contributing factor. Social traffic grew 34 percent year-over-year for the entire holiday season. Facebook/Instagram accounted Read more
If it felt like holiday shopping started well before Thanksgiving weekend, you’re not wrong. Data from Salesforce shows retailers launched their best deals well in advance of Black Friday, with digital discount rates holding steady at 27% on Thanksgiving Day Read more
There’s big money in ecommerce, as evidenced by Salesforce’s agreement to acquire Demandware for $2.8 billion. Large retailers and brands use Demandware to power their ecommerce initiatives; clients include Lands’ End, L’Oreal and Marks & Spencer. Salesforce is a cloud Read more
